• jerome

Jerome Cloud, FSEGD

Design Principal

Jerome Cloud is the recipient of the prestig-
ious SEGD 2010 Fellow Award for promoting
the highest values in environmental graphic
design. He has been Principal in charge of
design at Cloud Gehshan in Philadelphia
since its inception in 1986 where he has 
won numerous awards for his work in identity, placebranding, environmental signage and wayfinding, interpretive systems and print communications.


He is a founding member and former Vice
President of AIGA/Philadelphia, the first
chapter in America. He earned his BFA from
The University of the Arts, where he taught
in the graphic design program and currently
serves as senior design critic. Jerome earned
his MPS in Design Management from Pratt Institute in New York City. He is a frequent presenter and lecturer, and his work has been recognized in leading design magazines and publications worldwide.


Working with the National Park Service and the
Delaware & Lehigh National Heritage Corridor,
Jerome developed one of the first prototypes for identity, signage, and interpretation for this
154-mile heritage corridor in Pennsylvania. He
has created comprehensive brand/identity and signage programs for the City of Richmond, Richmond Riverfront Canal Walk, NewYork-Presbyterian Hospital and Columbia University Medical Center, George Washington University, University of Rochester, George Mason Univer-
sity, and the University of Virginia School of Law.

He developed a signage system for Philadel-
phia’s Fairmount Park, which extends
through out the park’s 9,200 acres and 
inclu-des many of the city’s most historic areas, including the Benjamin Franklin Parkway and the Delaware Riverfront.

  • professional affiliations

    • Design Futures Council  

    • International Downtown Association

    • Society for
      Experiential Graphic Design


    • Senior Design Critic
      The University of the Arts, Graphic Design 


    • SEGD Design Journal

    • A Living Memorial, 2010

    • Signing the Model Village, 2008

    • The Wayfinding Handbook:
      Information Design for Public Spaces, 2010

    • Wayfinding: Designing
      and Implementing
      Graphic Navigational Systems, 2005

    • Environmental Graphics: Projects & Process, 2003

    • Graphic Design:
      America two

    • The Best & the Brightest from Across America, 1998

    • Sign and Spaces: A Survey of Environmental Design: The work of twenty-two major international firms

    • Rockport Publishers, 1996

    • City Signs: Urban Innovative Graphics, 1994

    • Print Casebooks 9:
      The Best in Environmental Graphics, 1992

    • American Institute of Graphic Arts Design

    • Identity Magazine,
      1990, 1995

    • Designing for Children, 1994

    • Graphis

    • International Journal of Visual Communication, 1988

    • ID Magazine

    • Annual Design Review, 1987, 1989


    • Boston Society of Architects

    • Preservation Pennsylvania

    • America’s Scenic
      Byway Conference

    • Scenic America Conference

    • Society for Experiential Graphic Design

    • The University of the Arts, Philadelphia