Responsible for the success of some of CG’s
largest and most complex projects, Virginia
Gehshan works with a range of clients in the
areas of environmental identity, architectural
signage and wayfinding. She started her own
design firm in 1983, then partnered with
Jerome Cloud to form Cloud Gehshan. Virginia
is also an educator, teaching in the Industrial Design department of The University of the Arts in Philadelphia. Along with Jerome Cloud, she
is the recipient of the 2010 Fellow Award from the Society for Environmental Graphic Design.
Virginia Gehshan graduated cum laude from
Cornell University, where she received a B.S.
in Design and Environmental Analysis.
As past president and board member of the
Society for Environmental Graphic Design,
Virginia has played a central role in the
development of the profession, developing
client tools, Process Guide and authoring
the SEGD Standard Form of Agreement.
Virginia has led a variety of award-winning projects for signage and wayfinding, interpretive systems, digital displays, map design and donor recognition. Her recent projects are a mix of public parks and gardens, cities and towns, college campuses and medical centers. With
a background in human factors and cognition Virginia leads wayfinding planning at CG both
in terms of conceptual strategies and detailed recommendations. She has also formulated models for programming and master plans which have been used as the basis for many of CG’s academic and medical projects.
Some of her recent projects include the University of Chicago, Brigham and Women’s Hospital, Children’s Hospital of Philadelphia, University of North Carolina Chapel Hill, Boston Parks and Recreation, Cornell University, Princeton Health and the Philadelphia Water Department.