• virginia

Virginia Gehshan, FSEGD


Responsible for the success of some of CG’s
largest and most complex projects, Virginia
Gehshan works with a range of clients in the
areas of environmental identity, architectural
signage and wayfinding. She started her own
design firm in 1983, then partnered with
Jerome Cloud to form Cloud Gehshan. Virginia
is also an educator, teaching in the Industrial Design department of The University of the Arts in Philadelphia. Along with Jerome Cloud, she
is the recipient of the 2010 Fellow Award from the Society for Environmental Graphic Design.


Virginia Gehshan graduated cum laude from
Cornell University, where she received a B.S.
in Design and Environmental Analysis.

professional activities

As past president and board member of the
Society for Environmental Graphic Design,
Virginia has played a central role in the
development of the profession, developing
client tools, Process Guide and authoring
the SEGD Standard Form of Agreement.


Virginia has led a variety of award-winning projects for signage and wayfinding, interpretive systems, digital displays, map design and donor recognition. Her recent projects are a mix of public parks and gardens, cities and towns, college campuses and medical centers. With
a background in human 
factors and cognition Virginia leads wayfinding planning at CG both
in terms of 
conceptual strategies and detailed recommendations. She has also formulated models for programming and master plans which have been used as the basis for many of CG’s academic and medical projects.

Some of her recent projects include the University of Chicago, Brigham and Women’s Hospital, Children’s Hospital of Philadelphia, University of North Carolina Chapel Hill, Boston Parks and Recreation, Cornell University, Princeton Health and the Philadelphia Water Department.


  • American Public Garden Association
  • Society for College and
    University Planning
  • Society for Experiential Graphic Design, (Past President and Board member)


  • Print Casebooks
  • National Endowment
    for the Arts


  • Designing Diagrams: 
    Making Information Accessible
  • Through Design, 2011
  • SEGD Design Journal, 2010, 2007
  • Signs of the Times "International Sign Contest Awards," 2010
  • Wayshowing: A Guide to Environmental Signage
  • Principles and Practices, 2005
  • Sign Business, 2004, 2001, 1991
  • Graphic Design: America Two: The Best & the Brightest from Across America, 1998
  • Sign and Spaces:
    A Survey of Environmental Design
  • The work of twenty-two major international firms, 1996
  • Identity Magazine, 1995, 1992, 1990
  • American Center 
    for Design
  • Design Year in Review, 1991
  • Print Casebooks 8: 
  • The Best in Environmental Graphics, 1989


  • American Institute of Architects
  • American Institute of Graphic Arts
  • American Planning Association
  • Boston Society of Architects
  • Cornell University
  • Design on the Delaware
  • Drexel University
  • Philadelphia University
  • Society for the Marketing of Professional Services
  • Society for Experiential Graphic Design
  • Syracuse University
  • The University of the Arts, Philadelphia
  • University of Cincinnati