CGA has developed a patient-focused wayfinding strategy for the expanding
campus at Brigham and Women's Hospital. The effort is part of a master plan
that includes interior and exterior sign systems as well as digital wayfinding
tools that assist visitors with self-navigation while offering customization and
cost benefits that signage cannot.
Touch-screen kiosks with maps and searchable directories, an improved web experience, a corresponding smart phone app and updated mobile website will
help prepare visitors. A user-friendly content management system will allow staff
to update information easily. All static and digital tools will provide consistent
and reassuring guidance to reduce visitor stress.
The Reading Viaduct has been abandoned since the last train traveled its rails in 1984. Soon it will be transformed into an elevated “Rail Park,” a ribbon of green
with spectacular views of the Philadelphia skyline.
As a reclaimed public space, the Rail Park will bring diverse communities together, contribute to surrounding neighborhoods and preserve the Callowhill Industrial District, which is on the National Register of Historic Places.
Both the Reading and Pennsylvania Railroads transported coal and commodities
that fueled the nation’s Industrial Revolution and westward expansion. The Park represents the heart of American railroad history and it is CGA’s privilege to bring
that to life.
Renderings courtesy of Studio Bryan Hanes
This year’s fabulous Philadelphia Flower Show celebrates the nation’s parks;
Philly’s Fairmount Park was highlighted in the Saul Agricultural High School's
gold medal-winning display. CGA’s signage for both the Park and the Philadelphia Water Department’s “Green City Clean Waters” program were a feature.
CGA’s master plan for The College of New Jersey’s busy campus includes a way-
finding strategy and sign system influenced by the Georgian colonial architecture.
An integrated program of gateways, vehicular, pedestrian, identification and parking signage has been created.
Installation for the 2nd phase has been completed and phase 3 begins this summer with the fabrication and installation of additional 9 different sign types, including both freestanding and wall-mounted building IDs and an accessible blaze system
in the campus core.
CGA has designed a new formal gateway for the University of Maryland, Baltimore
County that will mark the campus with an assertive and sophisticated entrance. A full-size mock-up has been created and installed to test the functional and aesthetic aspects of the design and its lighting.
The next step is to manufacture the 150-foot long custom concrete and perforated aluminum grid panels.
Virginia Gehshan’s expert advice for developing large and successful wayfinding projects is outlined in Bill Schiffner’s article “Taking on the Great Outdoors” in
Sign & Digital Graphics magazine.
Virginia believes that the key to success begins with the overall process. She presents several methods that ensure the success of large projects, one being prototyping as a design solution, and describes how CGA designers utilized
them to develop a comprehensive wayfinding system for The University of Chicago.
To learn more, read the full article here.
Photo courtesy of Sign & Digital Graphics Magazine
For more than 50 years, Monroe Community College has evolved to meet
the ever-changing needs of its students and community. Its growth has
triggered the need for exterior signage and wayfinding at its two upstate
New York campuses.
CGA, with Bergmann Associates, has developed a strategic master plan that addresses the orientation and signage needs of MCC. The goals are to make
the two campuses more accessible and user-friendly for visitors, support a
more pleasant experience for students and provide a manageable system for
Photo courtesy of Monroe Community College
Among the projects included in Temple University's master plan is a 210,000 square foot futuristic library that will include a green roof and an outdoor balcony offering stunning cross-campus views. The new library designed by Snøhetta, an acclaimed Norwegian architectural firm renowned for their innovative library buildings, will become the university's new centerpiece and academic heart.
CGA, responsible for Temple's new signage and wayfinding master plan, has been retained to work with Snøhetta's NYC office to design the signage, wayfinding and donor recognition for the innovative facility.
To learn more about how the library fits into Temple's ambitious plans, listen to University Architect Margaret Carney's interview.
Renderings courtesy of Snøhetta Architects
For people wanting to build their own rain garden, CGA has created a great “how to” sign for Radnor Bird Town, an organization in suburban Philadelphia that promotes sustainable practices in support of birds and their habitats. Learn about their great work at radnorbirdtown.org.
Students of the University of Pennsylvania freshman seminar course, “Writing on the City: Letterforms, Technology, and Philadelphia History” spent an afternoon at CGA’s studio. The students heard from CGA principal Virginia Gehshan, who spoke to the class on the professional practice of designing environmental typography for cities and towns and how designers can impact a city’s image.
The objective of the class is to better understand how the evolution of typographic forms in Philadelphia shape and reflect the aesthetic and cultural values of the city.
See images from the freshman seminar course on Instagram #letterformphilly
Photos courtesy of Penn Provost Arts and Culture