Designer Kate Otte was recently interviewed by the Bicycle Coalition of Greater
Philadelphia as part of their “Member Drive” week. In her interview, Kate voiced
her opinions about the Philadelphia Bike Share: “I have high hopes for the bike
share. I see two main benefits: more people using bike lanes and proving that we
need more of them, and making people better drivers around cyclists.” Kate is a
member of the coalition and has been biking for about 4 years. Her favorite part
about riding in Philadelphia is that she gets to enjoy the city. Read Kate’s full
interview with BCGP here.
Kate’s passion for cycling has also been useful for her design work at CGA. Kate
was the lead designer for the Northwest Corridor Bicycle/Pedestrian wayfinding
system. The plan will implement a branding, signage and bike shelter system
along the new bike and pedestrian greenway from Denver to Boulder, Colorado.
Just across the Delaware River lies a special place to explore and discover
the natural world–the Camden Children’s Garden! This summer, the four-acre
waterfront garden will turn sweet 16. The interpretive panels, designed by
CGA, will be replaced, but the original designs are still going strong. The signs,
which have endured both the elements and curious children, have well
exceeded their expected lifespans.
CGA is happy to have contributed to the Garden's mission of inspiring and
educating children of all ages by providing horticultural experiences for
creative and imaginative play. We look forward to helping them succeed for
years to come!
Far above Cayuga’s waters the CGA team is hard at work on a wayfinding
strategy for Cornell University. The 745-acre campus is the largest in the
Ivy League. The very features that make the campus picturesque: gorges,
waterfalls, lake, steep hills and deep snow - make for challenging and
circuitous wayfinding. Four quadrangles, 7 colleges, an expansive arbo-
retum, a busy Veterinary hospital and a complicated parking system add
to the complexity.
As the preliminary wayfinding plan and schematic design concepts are
finished Cornell will be celebrating its sesquicentennial. Happy 150th
birthday Big Red!
Fabrication has begun for the first round of interpretive signs for the Philadelphia
Water Department’s “Green City, Clean Waters” program, considered a national
model for enlightened stormwater management. The signs inform the public about
PWD’s innovative program, which uses “green" infrastructure to mimic natural
processes. The interpretive signs explain how rain gardens, porous paving,
stormwater bumpouts and other tools manage water runoff and create beauty in
neighborhoods, playgrounds and parks.
CGA designer Kate Otte was also the project illustrator. Stormwater tools work
their magic underground — Kate consulted with PWD engineers to understand how.
The resulting diagrams are both accurate and artful. CGA would like to applaud
Kate for her brilliant illustration work and efficient project management!
Visit the “Green City, Clean Waters” website to learn more about the program!
CGA has begun a major project for St. Louis-based BJC HealthCare, one
of the country’s largest nonprofit healthcare organizations. Over the next
decade, the Washington University Medical Center campus will be trans-
formed by new construction at Barnes-Jewish Hospital and St. Louis
Children's Hospital, reinforcing their reputation for excellence but adding
to the Center’s wayfinding challenges.
To develop the proper framework for both branding and wayfinding CGA is
studying the institutional logotypes and modifying them to improve signage
legibility. Because the multiple institutional and place names are a source
of confusion CGA is supervising market research to determine how the
nomenclature and hierarchies are understood by the public.
CGA is designing branded skyline signage for the 2 new inpatient towers;
the team is working with HOK Architects to verify the best letter size, place-
ment and method of attachment. CGA is also studying the use of static vs.
digital skyline signage. Digital LED screens feature the fundamental qualities
of woven metal – durability, aesthetics, transparency and flexibility – but
with unique artistic and communicative capabilities.
CGA designer Kate Otte traveled to the Catskill Mountains this past weekend
for a thrilling ice climbing excursion. Outfitted with their harnesses, helmets
and ice axes, Kate and 16 of her friends scaled an ice covered glen located
in Saugerties, NY. It was full day trip, with only 30 minutes of safety and tech-
nique instruction. "It looks intense but it really isn’t,” Kate explained. “If you
have ever kicked a soccer ball and swung a hammer, you will take to ice
climbing very easily.”
The City of Rochester was recently awarded $1.5 million for the Main Street
Streetscape and Pedestrian Wayfinding implementation project. This project
is one of 68 bicycle and pedestrian projects granted federal funding within
the state of New York. This grant was based in large part on the planning study
prepared by CGA and Bergmann Associates. The Pedestrian Wayfinding Plan
was also awarded the top Honor Award of Excellence by the New York State
Chapter of the American Society of Landscape Architects in 2014.
Originally built in the 1820s and 1830s, the 110-mile O & E Canalway
attracts more than 2.5 million tourists per year and adds significant
economic and historic value to Ohio. Since 1996, it has leveraged
almost $350 million in private, local, state, and federal investments,
including over $90 million from the Towpath Trail alone.
US Senator Sherrod Brown has proposed a bill that would renew the
National Heritage designation for an additional seven years, making it
eligible for future federal funding. Also, to further stimulate commu-
nity and economic development, the Canalway is partnering with the
National Park Service to further develop the Towpath and Connector
trails. Branding, wayfinding and interpretive signage, designed by CGA,
will enhance all areas of the Canalway as it continues to develop.
Students from the University of the Arts Industrial Design department were
top winners in the 2014 Collab Student Design Competition held in November
at the Philadelphia Museum of Art. Jude Marks ’16 was named the first-place
winner, Chun Lin "Eddie" Yeh ’15 won second place; both are students of
Virginia Gehshan and Doug Bucci. Three of their other students were honored
in the People’s Choice exhibition. For this year’s Design Excellence Award
Collab honored Dr. Rolf Fehlbaum, legendary Chairman Emeritus of Vitra; the
complementary student competition challenged participants to design an
A world-class waterfront is under development in Alexandria, Virginia.
Wallace Roberts & Todd, LLC and Hickok Cole Architects have teamed
with CGA in an effort to revitalize the Old Town Waterfront and increase
opportunities for interaction. CGA has set out to create an interpretive
program that captures important history and adds excitement and mean-
ing to the pedestrian experience. A system of environmental graphics
and interpretive elements will support the historical and cultural themes
of the historic West’s Point.
Rendering courtesy of Wallace Roberts & Todd, LLC