A new sign system at The University of Chicago was recently installed. CGA
developed the comprehensive wayfinding program to guide visitors from major interstates and direct them to campus districts, drop-off points and parking. Pedestrian directional signage was also designed for the picturesque paths
and quadrangles of the 211-acre urban campus; options for public transit were
given special attention.
The angularity of the sign vocabulary was inspired by the Victorian Gothic and Collegiate Gothic architectural styles that are a signature of UC. The signage
system is discreet but also provides logic and consistent identity. Located in Chicago's Hyde Park neighborhood, UC is considered an architectural jewel with
a number of national historical landmarks including the Robie House designed
by Frank Lloyd Wright.
In collaboration with Bluecadet Interactive, CGA will develop a signage, way-
finding and environmental enhancements plan for the Independence Visitor
Center. The 50,000 square-foot building, located in the Independence National Historical Park, provides visitor services and amenities such as on-site ticket-
ing for over 60 tours and attractions, multilingual visitor service representatives,
free historical films and the Independence Store gift shop. CGA's goal for the
IVC visioning study is to improve the experience for tourists seeking guidance, direction and visitor information. The City of Philadelphia, a major vacation and leisure destination, hosted 39 million visitors and generated $10 billion in eco-
nomic impact in 2013.
Several CGA designers explored the recently opened "Your Brain" exhibit at
The Franklin Institute, a tour that was a combined effort of SEGD Philly and AIGA Philly. With over 70 interactive experiences and an 18-foot-tall web of neural networks, attendees received an in-depth tour led by the exhibit's creators from
The Franklin Institute and Strada. Attendees also viewed the donor recognition signage designed by Poulin + Morris. CGA designers Ian Goldberg and Stephen Bashore, current co-chairs of the SEGD Philadelphia Chapter, organized the tour
to bring together Philadelphia area design professionals, educators and students.
The American Veterans Disabled for Life Memorial (AVDLM) has been ranked as
one of DC's most notable memorials by Curbed DC. Currently under construction,
it is the only incomplete memorial to make Curbed DC's list and its highly antici-
pated opening will take place October 2014. CGA, in collaboration with sculptor
Larry Kirkland, designed the site's interpretive content including 48 glass panels
that feature powerful quotations and images of disabled veterans and their pers-
onal journeys of courage and sacrifice.
This memorial joins a family of significant memorial sites including the Vietnam Veterans Memorial, Korean War Veterans Memorial and World War II Memorial;
it will be the only memorial dedicated to American veterans living with permanent disabilities. View Curbed DC's full list of notable memorials here.
Photo courtesy of the Disabled Veterans' Life Memorial Foundation, Inc.
In addition to Temple University's signage and wayfinding master plan, CGA
has been awarded a comprehensive environmental identity, signage and donor
recognition project for the campus's new Science and Education Research
Center (SERC). Designed by USA Architects and Architectural Resources
Cambridge, the 250,000 square-foot building will be dedicated to leading-edge
labs and research facilities.
CGA designers will develop a system of exterior and interior signage, environ-
mental enhancements as well as donor recognition signs in honor of the College
of Science and Technology's (CST) generous benefactors. CGA's goal is to
design a complete program of environmental graphics to enhance the experience
of visitors, students, faculty and staff. The $137 million facility marks a new era
for the CST, one of Temple's fastest growing schools.
Rendering courtesy of USA Architects/ARC Architectural Resources Cambridge
CGA principal Virginia Gehshan recently participated in a judging panel for the Philadelphia Water Department's "Uncover the Green" design competition. The winning medallion design will increase awareness of PWD's 25-year "Green City,
Clean Waters"program as green stormwater tools are implemented in neighbor-
hoods across Philadelphia. CGA's illustrations of the PWD stormwater manage-
ment plan were also featured at the "Uncover the Green" award ceremony. Check
out the PWD blog to learn more and view the winning design.
CGA designer Stephanie Bargas recently attended the International Sign
Association’s exposition in Orlando, Florida as one of 50 invited design professionals; the event included a 1-day SEGD workshop focused onplacemaking, branded environments, accessibility, technology and media.
The entrance to the living museum of Historic Atturaif, the first capital city of
the Saudi royal family, is now marked by the Salwa palace-inspired identity.
With the site's reconstruction scheduled for completion in late 2014, CGA's placebranding program will serve as a continuous visual thread throughout the
In collaboration with Ayers Saint Gross, CGA also developed a master wayfinding
plan to guide and direct visitors toward the Salwa palace, sprawling souks, mos-
ques and museums. Designated a UNESCO World Heritage Site, the Arriyadh Development Authority has used authentic mud brick construction methods.
Historic Atturaif is a highly anticipated destination for tourists worldwide and is considered Addiriyah's most historically significant settlement.
The DRWC and CGA/TLP design team recently unveiled environmental enhance-
ments to revitalize Philadelphia's Spring Garden Connector. Inspired by the Spring Garden Greenway theme, CGA developed illuminated portal structures with intricate, American Wisteria-inspired patterns, designed to transform the dark, bleak under-
pass that serves as an entrance to the heavily traveled SEPTA rail network and gateway to Northern Liberties.
The cnc-routed panel/structures will be rear-illuminated with a concealed lighting program that changes from morning to afternoon and into evening. The suspended lighting fixtures, co-designed with TLP will project the wisteria pattern onto under-
pass surfaces and have a monochromatic blue violet color.
The project, described as “imaginative" and "beautiful" by public meeting attendees, is also a key component of the DRWC's master plan goal of connecting Center City Philadelphia to its Delaware River waterfront. The new portals are part of a larger lighting and streetscape improvement plan developed by the RBA Group and The Lighting Practice. Check out the PlanPhilly feature to learn more about this project and to view video from the community presentation.
Rendering courtesy of TLP/CGA
The University of Pennsylvania recently announced its plans for a business
incubator and accelerator, the "Pennovation Center,"at the 23-acre South
Bank site in Gray's Ferry. According to Penn's Executive Director of Real Estate,
Ed Datz, the goal is to give start-up companies a space to thrive, collaborate
and advance their particular discipline.
Working with Wallace, Roberts & Todd, CGA is currently designing a series of environmental enhancements and signage, as part of the Penn South Bank
master plan. Planned to be a comprehensive system, CGA is addressing the
site's identification and wayfinding issues and need for revitalization. The Penn
South Bank project continues to receive extensive press coverage. Check out
these features in the Flying Kite, Curbed Philly, the Philadelphia Inquirer and
the Architect's Newspaper to learn more.
Rendering courtesy of WRT