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We are pleased to recognize 3 leaders at Cloud Gehshan

Barbara Schwarzenbach and Ian Goldberg named Principals

For over a decade, we’ve had the good fortune and pleasure of working with
Barbara and Ian. Their intelligence, leadership and passion for the work and all-in commitment to our clients has been remarkable. They have contributed significantly to the growth of the firm, mentored many young designers and generously shared their knowledge, enthusiasm and experience. In that process, they have elevated
our relationships with our clients, the reputation of the firm and our standing in
the design community.


Nina DiPonziano named Business Manager

Nina’s financial expertise and understanding of the design process and our clients’ needs is at the heart of CG’s smooth operations. Nina has been instrumental in developing and coaching the staff on a wide range of time, budget and workflow management tools and she helps us all maintain a balance between life, family
and work.

We are very fortunate to work with these exceptional people and we congratulate them on their achievements.

Jerome and Virginia

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Polishing gems

CG is designing a new sign system to better unify Boston’s famous parks and much-loved neighborhood playgrounds, ball fields, golf courses and urban wilds. New profiles, colors and typography will create an updated signature identity and style that brings consistent information to each park, whether large or small, urban or bucolic, new or historic.

The Boston Park system offers 2,300 acres of green and accessible open space, 1,000 of which comprise the historic Emerald Necklace. 

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An illuminating transformation for a bleak city underpass

The unveiling of the Delaware River Waterfront Corporation’s much anticipated
Spring Garden Street Connector wowed the crowd at the recent unveiling with
Cloud Gehshan’s wisteria-inspired perforated portal structures and suspended
light screens and dramatic, animated lighting effects by The Lighting Practice. The new environmental enhancements are part of a larger streetscape improvement
plan led by NV5 (formerly RBA Group) to replace a dark and gloomy underpass with
a safer and more welcoming connection to the waterfront, a major transit station, bike share hub and river trail. Watch how these dynamic enhancements brighten
the underpass and read PlanPhilly's review.

The idea for Connector Streets comes from the Master Plan for the Central Delaware as a means to better link neighborhoods cut off from the waterfront by I-95 by creating more inviting pedestrian environments.

The $2 million project was funded by the William Penn Foundation, PennDOT and SEPTA. The contractor was AP Construction and the environmental enhancements were fabricated and installed by Urban Sign, Inc.

Photos courtesy of Tom Crane

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Freshmen get acorns; graduates get saplings

Elon University’s wonderful traditions continue in the midst of its ambitious growth. As a complement to a new master plan, CGA is developing an integrated wayfinding and signage plan for the North Carolina campus. Interior and exterior signage as well as a digital media-messaging plan are included. The sign system will also reinforce Elon’s brand identity.

Consistently recognized as one of the nation's most beautiful college environments, the 620-acre campus “under the oaks” includes a botanical garden, land preserve and a natural area for scientific research.

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  • Penn New College House Stephen Bashore
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New architectural gateway for Penn residential community

Placed at the perimeter of the University of Pennsylvania’s urban campus, CGA’s gateway sign both announces Penn and identifies the New College House. Designed by Bohlin Cywinski Jackson, this block-long building and sweeping green space encourage connections among undergraduates, faculty, staff, graduates and the community beyond.

The gateway sign is crafted with water-jet cut aluminum; its nighttime glow also reinforces a sense of arrival and welcome.

  • National Air and Space Museum Jerome Cloud Virginia Gehshan Matt Cavalier
  • National Air and Space Museum Jerome Cloud Virginia Gehshan Matt Cavalier
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Exploring the history of aviation and space flight

Approximately 7 million visitors experience the Smithsonian’s National Air and Space Museum each year. However, along with the thrill of amazing artifacts and engaging exhibits, comes the challenge of orientation and wayfinding. As part of a complete architectural renovation, CGA will be developing environmental graphics and signage to help visitors navigate and enjoy the galleries, events and public spaces. With an average of 135,000 visitors per week, the NASM is the busiest museum on DC’s National Mall and the 5th busiest in the world.

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  • UMBC Ian Goldberg
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UMBC gateway fabricator wins Craftsmanship Award

Congratulations to Chris Gellien of Urban Sign Inc. who won the BCE 2016 Craftsmanship Award for the lighting systems used at UMBC's gateway monument.

CGA, with Urban Sign Company and Stantec, developed the new formal gateway to create a more distinctive and dramatic point of entry for the UMBC campus. This new addition, combined with identification, wayfinding and interpretive signs, will enhance the campus experience.

The BCE (Building Congress & Exchange) recognizes the achievements of outstanding individuals in the construction industry. Those selected have displayed a superior quality and aesthetic appeal with their work.

Watch the video to learn more about Chris’ work on the UMBC gateway.

Photo courtesy of Alain Jaramillo Photography

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Signage master plan underway for Bryn Mawr Hospital

Main Line Health has selected CGA to develop a signage and wayfinding master 
plan for its 4-hospital system. New signage will be implemented first for Bryn Mawr Hospital’s new 5-story patient pavilion, now under construction.  The patient-focused signage will build on the hospital’s long-standing tradition of providing exceptional, leading-edge health care. The gateways and wayfinding will reinforce a sense of arrival and welcome for visitors and patients.

The wayfinding principles and sign system will then be extended to Main Line Health’s other hospitals, all top-ranked by US News & World Report. 

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APA names Philadelphia’s Fairmount Park one of America’s Great Places for 2016

Congratulations to our longtime client, Philadelphia’s Fairmount Park, which 
has just been named one of America’s Great Places! The honorees were selected 
by the American Planning Association from scores of nominations. Fairmount
Park is 1 of only 5 in the "Great Public Spaces" category to receive the accolade. 

The APA cites the Park’s exceptional amenities such as all-ability playgrounds, mountain bike courses, greenhouses, equestrian tracks and public art. Its long tradition of intelligent planning is also praised.

CGA developed design guidelines for signage and interpretation for Fairmount Park, which is the largest landscaped urban park in the world. The comprehensive system accommodates the wide range of environments found throughout the Park, from quiet hiking trails to the heart of the city.

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  • addiriyah branding Jerome Cloud Ian Goldberg
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New signage highlights Addiriyah’s cultural value

Installation has recently begun for the branding and directional sign system designed to unite Historic Addiriyah’s 5 precincts and highlight their stunning cultural assets. Its Atturaif district is a Unesco World Heritage site; read more here.

The signage is part of a wayfinding master plan, which is discreet enough to address historic preservation concerns, but robust enough to assist the many visitors touring the labyrinthian mud brick corridors.

Located just outside of Riyadh, Saudi Arabia, Addiriyah has become a popular tourist destination worldwide. Dual languages and extreme desert climate were additional challenges for the sign design. CGA also developed an identity program for Addiriyah, with a palette of images, patterns and colors that can be used for web, print and signage applications.