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Navigating Big Red

Far above Cayuga’s waters the CGA team is hard at work on a wayfinding
strategy for Cornell University. The 745-acre campus is the largest in the
Ivy League. The very features that make the campus picturesque: gorges,
waterfalls, lake, steep hills and deep snow - make for challenging and
circuitous wayfinding. Four quadrangles, 7 colleges, an expansive arbo-
retum, a busy Veterinary hospital and a complicated parking system add
to the complexity.

As the preliminary wayfinding plan and schematic design concepts are
finished Cornell will be celebrating its sesquicentennial. Happy 150th 
birthday Big Red!

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PWD signs begin fabrication

Fabrication has begun for the first round of interpretive signs for the Philadelphia
Water Department’s “Green City, Clean Waters” program, considered a national
model for enlightened stormwater management. The signs inform the public about
PWD’s innovative program, which uses “green" infrastructure to mimic natural
processes. The interpretive signs explain how rain gardens, porous paving, 
stormwater bumpouts and other tools manage water runoff and create beauty in
neighborhoods, playgrounds and parks.

CGA designer Kate Otte was also the project illustrator. Stormwater tools work
their magic underground — Kate consulted with PWD engineers to understand how.
The resulting diagrams are both accurate and artful. CGA would like to applaud
Kate for her brilliant illustration work and efficient project management!

Visit the “Green City, Clean Waters” website to learn more about the program!

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BJC HealthCare selects CGA for long-term
Campus Renewal Project

CGA has begun a major project for St. Louis-based BJC HealthCare, one
of the country’s largest nonprofit healthcare organizations. Over the next 
decade, the Washington University Medical Center campus will be trans-
formed by new construction at Barnes-Jewish Hospital and St. Louis
Children's Hospital, reinforcing their reputation for excellence but adding
to the Center’s wayfinding challenges. 

To develop the proper framework for both branding and wayfinding CGA is
studying the institutional logotypes and modifying them to improve signage
legibility. Because the multiple institutional and place names are a source
of confusion CGA is supervising market research to determine how the
nomenclature and hierarchies are understood by the public.

CGA is designing branded skyline signage for the 2 new inpatient towers;
the team is working with HOK Architects to verify the best letter size, place-
ment and method of attachment. CGA is also studying the use of static vs.
digital skyline signage. Digital LED screens feature the fundamental qualities
of woven metal – durability, aesthetics, transparency and flexibility – but
with unique artistic and communicative capabilities. 

Rendering courtesy of HOK Architects
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Last vestiges of winter

CGA designer Kate Otte traveled to the Catskill Mountains this past weekend
for a thrilling ice climbing excursion. Outfitted with their harnesses, helmets
and ice axes, Kate and 16 of her friends scaled an ice covered glen located
in Saugerties, NY. It was full day trip, with only 30 minutes of safety and tech-
nique instruction. "It looks intense but it really isn’t,” Kate explained. “If you
have ever kicked a soccer ball and swung a hammer, you will take to ice
climbing very easily.” 

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Pedestrian wayfinding project receives funding
for implementation

The City of Rochester was recently awarded $1.5 million for the Main Street
Streetscape and Pedestrian Wayfinding implementation project. This project
is one of 68 bicycle and pedestrian projects granted federal funding within
the state of New York. This grant was based in large part on the planning study
prepared by CGA and Bergmann Associates. The Pedestrian Wayfinding Plan
was also awarded the top Honor Award of Excellence by the New York State
Chapter of the American Society of Landscape Architects in 2014.

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Renewal of National Heritage designation for the
Ohio & Erie Canalway heads to President’s desk

Originally built in the 1820s and 1830s, the 110-mile O & E Canalway
attracts more than 2.5 million tourists per year and adds significant
economic and historic value to Ohio. Since 1996, it has leveraged
almost $350 million in private, local, state, and federal investments,
including over $90 million from the Towpath Trail alone.

US Senator Sherrod Brown has proposed a bill that would renew the
National Heritage designation for an additional seven years, making it
eligible for future federal funding. Also, to further stimulate commu-
nity and economic development, the Canalway is partnering with the
National Park Service to further develop the Towpath and Connector
trails. Branding, wayfinding and interpretive signage, designed by CGA,
will enhance all areas of the Canalway as it continues to develop.

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UArts Industrial Design students top winners in
PMA Design Competition

Students from the University of the Arts Industrial Design department were
top winners in the 2014 Collab Student Design Competition held in November
at the Philadelphia Museum of Art. Jude Marks ’16 was named the first-place
winner, Chun Lin "Eddie" Yeh ’15 won second place; both are students of
Virginia Gehshan and Doug Bucci. Three of their other students were honored
in the People’s Choice exhibition. For this year’s Design Excellence Award
Collab honored Dr. Rolf Fehlbaum, legendary Chairman Emeritus of Vitra; the
complementary student competition challenged participants to design an
innovative chair.

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500 N. Union Street project kicks off at
Alexandria Waterfront

A world-class waterfront is under development in Alexandria, Virginia. 
Wallace Roberts & Todd, LLC and Hickok Cole Architects have teamed
with CGA in an effort to revitalize the Old Town Waterfront and increase
opportunities for interaction. CGA has set out to create an interpretive 
program that captures important history and adds excitement and mean-
ing to the pedestrian experience. A system of environmental graphics 
and interpretive elements will support the historical and cultural themes
of the historic West’s Point.

Rendering courtesy of Wallace Roberts & Todd, LLC

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Bicycle/Pedestrian Study underway for Denver to Boulder Northwest Corridor

CGA, Toole Design Group and a team of consultants are concluding the first
stage of a branding, signage and bike shelter plan along the new bike and
pedestrian greenway from Denver to Boulder, Colorado. The US 36 Bus Rapid
Transit (BRT) line, a transportation connection between Boulder and Denver,
aims to provide high-frequency service and easy on-and-off boarding.

The client, seeking to encourage and improve pedestrian and bicycle access
along the US 36 BRT line, has tasked CGA/Toole with developing a branding
and wayfinding system. The team’s focus is to strengthen the connections
within the "First and Final Mile" and improve access to the BRT line.

Photo courtesy of CDR Associates

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President Obama speaks at dedication of nation’s first memorial to disabled veterans

A powerful and poignant memorial has opened to the public at the north end of the National Mall in Washington, DC. The American Veterans Disabled for Life Memorial pays tribute to the millions of veterans living with permanent disabilities. As des-
cribed by President Obama at the October 5, 2014 dedication ceremony, “From this day forward, Americans will come to this place and ponder the immense sacrifice made on their behalf; the heavy burden borne by a few so that we might live in freedom and peace.”

The 48 freestanding glass panels, inscribed with powerful quotations and images of disabled veterans, were the glowing attraction at the event. Veterans, their families and friends crowded the walls to ponder the quotes and admire the dramatic images that float among the 5 glass layers. Among the attendees were three of the disabled veterans whose images are featured on the walls.

It was an honor to hear President Obama read the memorial’s poignant quotes aloud. Listen to his full speech here. The memorial was also featured by CBS Sunday MorningThe New York TimesThe Washington Post and The Philadelphia Inquirer.

The memorial design reflects the vision of Michael Vergason Landscape Architects. 
In designing the glass walls and stone inscriptions CGA worked with MVLA and artist Larry Kirkland, who created the bronze sculptures. History Associates researched the interpretive content and inscriptions for the memorial.

CGA would like to applaud Jerome Cloud and Senior Designer Ian Goldberg for their design vision and leadership on this momentous project. We would also like to thank our collaborators Michael Vergason, Doug Hays, Beata Corcoran and Larry Kirkland. And much appreciation is due to principals Dan Legree and Keir Legree and their team at Savoy Studios for an extraordinary job in the fabrication of the glass panels. 

Photos courtesy of Craig Collins, Shalom Baranes Associates and Larry Kirkland