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A new brand image and arrival experience at BJC’s Washington University Medical Center

Covering 164 acres over 17 city blocks, the Washington University Medical
Center is located along the eastern edge of Forest Park in St. Louis’ Central 
West End neighborhood and includes Barnes Jewish Hospital, St. Louis
Children’s Hospital, Siteman Cancer Center and the Washington University
School of Medicine.

An ambitious campus renewal project is underway with new patient towers
for Barnes Jewish Hospital and Children’s Hospital. Working with Andropogon,
CGA has developed illuminated entrance pylons and series of curving bronze
and stonewall elements integrated with the new landscape and building
materials along Parkview Place.

In addition, a series of LED illuminated skyline signs, developed by CGA, are
currently being installed to introduce Barnes Jewish Hospital and Children’s
Hospital to the city.

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RTP featured in Signage and Wayfinding Publication

Now in its second edition, Chris Calori and David Vanden-Eynden’s Signage
and Wayfinding Design
book is a great resource for researching and creating
effective signage and wayfinding.

CGA’s wayfinding signage for the Research Triangle Park, a corporate park for
high-tech research and development in North Carolina, is featured in the book
as an example of a “comprehensive signage and wayfinding system with sign
types that relate to each other visually, to form a unified sign family across a 
range of sign communication functions, sizes, and mounting methods.”

CGA is honored to be apart of this highly respected publication.

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Navigating Rocky Top is getting easier

University of Tennessee Knoxville is implementing a wayfinding and signage
program developed by CGA; both vehicular and pedestrian signs should be
rolled out in time for fall football. Districting of the campus will help visitors
better understand the campus’s complex layout; branded signage will better
define the Volunteer campus within its urban setting. 

Photo courtesy of University of Tennessee Knoxville

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Digital “non-sign” wayfinding tools for BWH

CGA has developed a patient-focused wayfinding strategy for the expanding
campus at Brigham and Women's Hospital. The effort is part of a master plan
that includes interior and exterior sign systems as well as digital wayfinding
tools that assist visitors with self-navigation while offering customization and 
cost benefits that signage cannot.

Touch-screen kiosks with maps and searchable directories, an improved web experience, a corresponding smart phone app and updated mobile website will 
help prepare visitors. A user-friendly content management system will allow staff 
to update information easily. All static and digital tools will provide consistent
and reassuring guidance to reduce visitor stress.

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Transforming the Reading Viaduct

The Reading Viaduct has been abandoned since the last train traveled its rails in 1984. Soon it will be transformed into an elevated “Rail Park,” a ribbon of green
with spectacular views of the Philadelphia skyline.

As a reclaimed public space, the Rail Park will bring diverse communities together, contribute to surrounding neighborhoods and preserve the Callowhill Industrial District, which is on the National Register of Historic Places.

Both the Reading and Pennsylvania Railroads transported coal and commodities
that fueled the nation’s Industrial Revolution and westward expansion. The Park represents the heart of American railroad history and it is CGA’s privilege to bring 
that to life. 

Renderings courtesy of Studio Bryan Hanes

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Fairmount Park and PWD signage at the Philadelphia Flower Show

This year’s fabulous Philadelphia Flower Show celebrates the nation’s parks;
Philly’s Fairmount Park was highlighted in the Saul Agricultural High School's
gold medal-winning display. CGA’s signage for both the Park and the Philadelphia Water Department’s “Green City Clean Waters” program were a feature.

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Installation updates for TCNJ’s sign system

CGA’s master plan for The College of New Jersey’s busy campus includes a way-
finding strategy and sign system influenced by the Georgian colonial architecture. 
An integrated program of gateways, vehicular, pedestrian, identification and parking signage has been created.

Installation for the 2nd phase has been completed and phase 3 begins this summer with the fabrication and installation of additional 9 different sign types, including both freestanding and wall-mounted building IDs and an accessible blaze system
in the campus core.

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Gateway mock-up installed at UMBC

CGA has designed a new formal gateway for the University of Maryland, Baltimore
County that will mark the campus with an assertive and sophisticated entrance. A full-size mock-up has been created and installed to test the functional and aesthetic aspects of the design and its lighting.

The next step is to manufacture the 150-foot long custom concrete and perforated aluminum grid panels.

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Virginia Gehshan’s advice featured in Sign & Digital Graphics magazine

Virginia Gehshan’s expert advice for developing large and successful wayfinding projects is outlined in Bill Schiffner’s article “Taking on the Great Outdoors” in 
Sign & Digital Graphics magazine.

Virginia believes that the key to success begins with the overall process. She presents several methods that ensure the success of large projects, one being prototyping as a design solution, and describes how CGA designers utilized 
them to develop a comprehensive wayfinding system for The University of Chicago.

To learn more, read the full article here.

Photo courtesy of Sign & Digital Graphics Magazine

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Master plan for exterior signage and wayfinding at Monroe Community College

For more than 50 years, Monroe Community College has evolved to meet
the ever-changing needs of its students and community. Its growth has
triggered the need for exterior signage and wayfinding at its two upstate
New York campuses.

CGA, with Bergmann Associates, has developed a strategic master plan that addresses the orientation and signage needs of MCC. The goals are to make
the two campuses more accessible and user-friendly for visitors, support a
more pleasant experience for students and provide a manageable system for
phased implementation.

Photo courtesy of Monroe Community College