CGA was hired by longtime client Jason Peng to develop a name and brand identification for his new business venture, an online portal for artists and craftspeople to display and sell their work.
After developing the name CGA began visual exploration of the wordmark and web site "look and feel." CGA intends the wordmark to be used playfully, reflecting the diversity and creative spirit of Artmobia's subscribers.
CGA designers Virginia Gehshan and Barbara Schwarzenbach traveled to Chicago to oversee the initial prototype installation for the wayfinding signs at The University
The prototypes, which include both pedestrian and vehicular signs, were temporarily installed to evaluate the designs “in situ.” The first phase of signs is scheduled for installation in fall 2012.
Prior to final design, CGA evaluated different letter heights with their clients at
The Children’s Hospital of Philadelphia for their new Colket Translational
Research Building. CGA’s commitment to field testing ensures that signs are
the proper aesthetic and size.
The Colket Translational Research Building accommodates medical researchers
from many different disciplines in the hope that this cross-pollination of ideas
will result in new advances for patients.