CGA Principal Virginia Gehshan and wayfinding specialist Dr. Peter Hecht attended a Kaizen workshop for their upcoming project at The University of Chicago Medicine. This field-based experiential method draws upon modern Japanese management techniques
to yield ideas for continuous improvement in business settings.
With a focus on the overall patient experience, the Kaizen approach dovetails perfectly with CGA’s user-based philosophy. The design team will be implementing the lessons learned in their new exterior sign program they are developing for The University of
Virginia Gehshan was an invited panelist and speaker at the Urban Land Institute's Technical Assistance Program which focused on a retail study for West Chester, Pennsylvania's Business Improvement District. West Chester is a charming and well-managed "Classic Town" that engaged ULI to help it make smart decisions about its growth and downtown land use. Ms. Gehshan also prepared "Identity, Signage and Wayfinding Recommendations," including observations about gateways, ornamental signs, retail identification and digital tools.
The Xlab 2011 conference features speakers from a variety of leaders in the fields of technology, application development, and way- finding. Xlab 2011 focused on the importance of location-based navigation and the impact it will have on the field of wayfinding and environ- mental graphic design going forward.
They listened to technology leaders, networked with peers, and tested new digital wayfinding applications as a part of the experience. “It was really worth my time to go to the event and see what interesting new apps are on the horizon,” said Associate & Senior Designer Ian Goldberg.
Dramatic identification signage has been installed on the railroad bridge leading into this urban campus. CGA’s design announces the University, reinforces its brand and welcomes visitors. It is the first installation in a new signage and wayfinding program being developed by CGA for the University and the University of Rochester Medical Center.
The University of Rochester is one of the world’s leading research universities. The University of Rochester Medical Center is at the forefront of medical technology, and a leading regional medical system in upstate New York.
We hosted our annual open house in conjunction with DesignPhiladelphia on Wednesday, October 18th. Design professionals and enthusiasts alike had the opportunity to learn about environmental graphic design and placebranding by speaking with our designers and seeing the work on the boards.
We thank DesignPhiladelphia for the opportunity to take part, and we are already looking forward to next year’s celebration of great design.
CGA Principal Virginia Gehshan will be making a presentation about urban and campus wayfinding in Boston on October 7, 2011. She will address the unique challenges posed by urban settings and discuss the process and approach CGA uses when tackling these complex issues.
CGA was hired by longtime client Jason Peng to develop a name and brand identification for his new business venture, an online portal for artists and craftspeople to display and sell their work.
After developing the name CGA began visual exploration of the wordmark and web site "look and feel." CGA intends the wordmark to be used playfully, reflecting the diversity and creative spirit of Artmobia's subscribers.
CGA designers Virginia Gehshan and Barbara Schwarzenbach traveled to Chicago to oversee the initial prototype installation for the wayfinding signs at The University
The prototypes, which include both pedestrian and vehicular signs, were temporarily installed to evaluate the designs “in situ.” The first phase of signs is scheduled for installation in fall 2012.
Prior to final design, CGA evaluated different letter heights with their clients at
The Children’s Hospital of Philadelphia for their new Colket Translational
Research Building. CGA’s commitment to field testing ensures that signs are
the proper aesthetic and size.
The Colket Translational Research Building accommodates medical researchers
from many different disciplines in the hope that this cross-pollination of ideas
will result in new advances for patients.