• geneva ny
  • geneva ny
  • Previous
  • Next

A uniquely American city

With significant recreational assets, arts and culture and a gorgeous location
on Seneca Lake, Geneva, NY attracts many tourists. As part of a uniquely urban downtown revitalization program CG, in collaboration with Barton & Loguidice,
will be designing a new arrival sequence and environmental enhancements for
the town. The streetscape improvements, upgraded landscape and pedestrian amenities will serve both visitors and residents alike.

  • uvmmc virginia gehshan peter hecht ian goldberg linzi eggers
  • uvmmc virginia gehshan peter hecht ian goldberg linzi eggers
  • uvmmc virginia gehshan peter hecht ian goldberg linzi eggers
  • uvmmc virginia gehshan peter hecht ian goldberg linzi eggers
  • Previous
  • Next

Developing an innovative wayfinding strategy for UVMMC’s multi-building campus

Beautiful Burlington is the backdrop for CG’s project with the University of Vermont Medical Center. Although the hospital’s staff, food, vegetable garden and scenery
are amazing, UVMMC needs help with their confusing wayfinding. Developing a
new strategy for patient navigation that works for their increasingly multi-cultural community and matches their high standards of service is the goal. The client group is committed to an empathic approach and thorough testing of potential solutions.

  • Reading Hospital Ian Goldberg Stephen Bashore Matt Cavalier
  • Reading Hospital Ian Goldberg Stephen Bashore Matt Cavalier
  • Previous
  • Next

Interior wayfinding installed for Reading Hospital

CG has developed a wayfinding strategy and new exterior and interior sign
system for Reading Hospital’s multi-building campus. CG will now assist
the 150-year old hospital, which has recently acquired 5 other hospitals
and formed Tower Health, in implementing the sign program system-wide.

  • national air and space museum jerome cloud virginia gehshan matt cavalier barbara schwarzenbach

New director of NASM is the first woman to hold the job

CG is thrilled to hear the news about Ellen Stofan, the first woman to lead the Smithsonian National Air and Space Museum, our client since 2016.
Her brilliance and imagination will be put to good use as this super-popular
facility begins its $1 billion renovation. Her work as NASA’s chief scientist
will come in handy! Learn more about Dr. Stofan here.

  • western michigan university kate otte stephen bashore
  • western michigan university kate otte stephen bashore
  • western michigan university kate otte stephen bashore
  • Previous
  • Next

A new signage system strengthens WMU’s picturesque campus

Western Michigan University is one of the top public universities in the country
with highly ranked engineering and business programs as well as one of the
largest aviation programs in the nation.

With thousands of yearly visitors to its Kalamazoo campus, WMU was in need
of a signage and wayfinding system that addressed the pragmatic issues of wayfinding and parking. CG developed a system that increases visual cohesion
and better defines WMU’s campus edges. The sign system brings the WMU
brand and identity to all campus borders with a design that complements the university’s architecture and landscape.

CG also addressed other factors such as the harsh winter climate, parking
issues and ongoing construction.

  • Rail Park Jerome Cloud Virginia Gehshan Stephen Bashore Ian Goldberg Kate Otte
  • Rail Park Jerome Cloud Virginia Gehshan Stephen Bashore Ian Goldberg Kate Otte
  • Rail Park Jerome Cloud Virginia Gehshan Stephen Bashore Ian Goldberg Kate Otte
  • Previous
  • Next

Philadelphia's Rail Park nears completion!

The transformation of the Reading Railroad Viaduct into Philadelphia’s first elevated green space is nearing completion; the park is expected to open sometime in the spring. Now in fabrication, CG has designed a spectacular 80' corten steel wall that captures the gritty history of the Callowhill Industrial District, now on the National Register of Historic Places. The steel wall is laser cut with a map of the city, company logos, buildings, product advertisements from the period and the rail lines that once serviced the manufacturers that operated there at the turn of the century.

Photos courtesy of Philly by Drone and Center City District

  • brigham and women's hospital virginia gehshan kate otte
  • brigham and women's hospital virginia gehshan kate otte
  • Previous
  • Next

Wayfinding goes digital at Brigham and Women’s Hospital

More than ever, wayfinding is more than just signage. Blue-dot wayfinding, geomagnetic positioning, geofencing, beacons, triangulation—there are a lot
of new digital technologies and tools being added to the wayfinding landscape. Figuring out how the options work together—and more importantly, which ones
are most appropriate for the client—can be complicated.

CG has been working with BWH to formulate the hospital’s digital wayfinding process. This process involves thorough market research, visits to other hospitals and an on-site pilot project. CG is excited to create multi-modal digital navigation tools, which will integrate with the wayfinding strategy that was developed for physical signage.

  • suburban hospital barbara schwarzenbach Dai hyun Song
  • suburban hospital barbara schwarzenbach Dai hyun Song
  • Previous
  • Next

Designing for “world-class local"

Johns Hopkins Suburban Hospital is making their mission — “building on the promise of medicine” — tangible with an ambitious $273 million dollar modernization plan that will expand and unify the Bethesda campus. CG is 
planning the wayfinding for this 2020 Campus Transformation to help visitors
self-navigate the larger facility and site.

  • baltimore city department of recreation and parks ian goldberg kate otte
  • baltimore city department of recreation and parks ian goldberg kate otte
  • Previous
  • Next

Trail signage for the Gwynns Falls Trail

The City of Baltimore needed better identification for its robust network of hiking
and bike trails. CG created a new graphic language for the Gwynns Falls Trail, one
of the busiest trails in the system. The updated signage will improve the visibility, recognition and cohesion of the trails.

The signs offer directions to adjacent highways, attractions and transit, which will increase the utility of the trails for commuters and weekend cyclists. 

  • UMBC Ian Goldberg

Landmark NCAA win for our client the UMBC Retrievers

Congratulations to our client! The UMBC Chesapeake Bay Retrievers thrilled us all with daring, heart and skill in their landmark NCAA win. Read the NYTimes account of how this “underdog” that pulled off “the equivalent of a moon landing” wins in many other ways. CG has been privileged to design gateway, wayfinding and interpretive signage for UMBC.