• penn museum ian goldberg stephen bashore
  • penn museum ian goldberg stephen bashore
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Penn Museum gets an update with exterior signage

Housing one million amazing objects, the Penn Museum of Archaeology and Anthropology is the largest university museum in the US, but the eclectic building complex is hidden behind walls. CG has designed more assertive signage to announce the museum and its exhibits to the thousands of daily passersby.

  • Reading Hospital ian goldberg stephen bashore matt cavalier
  • Reading Hospital ian goldberg stephen bashore matt cavalier
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A new master plan for an expanding medical campus

Reading Hospital has expanded for over a century as medical technology
and practices have evolved. As this nationally recognized teaching hospital
has added new buildings, the campus has become more confusing for
patients and visitors.

To address this issue, CG has developed a campus-wide master plan, with comprehensive signage and wayfinding that improve navigation from start
to finish. The interior wayfinding system greatly simplifies the user experience,
with color-coded connector hallways and lettered elevators. This new system
also has the flexibility to respond to rapidly changing health care needs.

  • common ground jerome cloud virginia gehshan

Finding Common Ground

Using his experience as longtime director of Philadelphia’s park system, Mark A. Focht, founder of Common Ground, collaborates with designers and developers
to ensure the long-term success of public spaces.

CG has created an identity and website for Common Ground, which reflects its mission to bring parties together to create spirited yet sustainable public spaces,
an activity that requires both pragmatism and diplomacy.

  • mccall school brigham and women's

CG designers present for Women’s Career Day

CG designers Linzi Eggers and Sophie Xu were invited speakers at the McCall School’s Women’s Career Day. Students in grades 4–7 had the opportunity to learn from women with established careers in our community.  

Linzi and Sophie each described their personal backgrounds and journey to becoming successful designers and how they have contributed to some of
CG’s most recognized projects. They also described the exciting opportunities available in the ever-expanding field of design.

The McCall School is one of the Philadelphia School District's strongest public schools with a reputation for academic rigor.

  • American Water virginia gehshan ian goldberg

A transformational project

American Water, the largest publicly traded water utility in the country, is locating 
its U.S.headquarters on the Camden, NJ waterfront. As part of a 1-1/2 million square foot neighborhood planned by Robert AM Stern for Liberty Property Trust, the new building represents another huge step in the redevelopment of the city’s waterfront. Cloud Gehshan is designing the skyline and exterior signage for the project. At the groundbreaking, Ian Goldberg and Virginia Gehshan added their congratulations 
to the dynamic team that is shepherding the project. 

Rendering courtesy of Liberty Property Trust

  • morris arboretum

Campus clients commended for lovely landscapes and gorgeous gardens

Kudos to our clients that have made the list of the "50 Most Stunning
University Gardens and Arboreta
" in the world. The beautiful gardens of the University of ChicagoUniversity of Tennessee, Cornell University and University 
of Pennsylvania have all been recognized. Special congrats to Penn's Morris Arboretum, which garnered the #1 spot! CG designed several interpretive sign programs for Morris.

  • barbara schwarzenbach, ian goldberg, nina diponziano

We are pleased to recognize 3 leaders at Cloud Gehshan

Barbara Schwarzenbach and Ian Goldberg named Principals

For over a decade, we’ve had the good fortune and pleasure of working with
Barbara and Ian. Their intelligence, leadership and passion for the work and all-in commitment to our clients has been remarkable. They have contributed significantly to the growth of the firm, mentored many young designers and generously shared their knowledge, enthusiasm and experience. In that process, they have elevated
our relationships with our clients, the reputation of the firm and our standing in
the design community.


Nina DiPonziano named Business Manager

Nina’s financial expertise and understanding of the design process and our clients’ needs is at the heart of CG’s smooth operations. Nina has been instrumental in developing and coaching the staff on a wide range of time, budget and workflow management tools and she helps us all maintain a balance between life, family
and work.

We are very fortunate to work with these exceptional people and we congratulate them on their achievements.

Jerome and Virginia

  • boston park and recreation virginia gehshan

Polishing gems

CG is designing a new sign system to better unify Boston’s famous parks and much-loved neighborhood playgrounds, ball fields, golf courses and urban wilds. New profiles, colors and typography will create an updated signature identity and style that brings consistent information to each park, whether large or small, urban or bucolic, new or historic.

The Boston Park system offers 2,300 acres of green and accessible open space, 1,000 of which comprise the historic Emerald Necklace. 

  • spring garden connector jerome cloud virginia gehshan stephen bashore
  • spring garden connector jerome cloud virginia gehshan stephen bashore
  • spring garden connector jerome cloud virginia gehshan stephen bashore
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An illuminating transformation for a bleak city underpass

The unveiling of the Delaware River Waterfront Corporation’s much anticipated
Spring Garden Street Connector wowed the crowd at the recent unveiling with
Cloud Gehshan’s wisteria-inspired perforated portal structures and suspended
light screens and dramatic, animated lighting effects by The Lighting Practice. The new environmental enhancements are part of a larger streetscape improvement
plan led by NV5 (formerly RBA Group) to replace a dark and gloomy underpass with
a safer and more welcoming connection to the waterfront, a major transit station, bike share hub and river trail. Watch how these dynamic enhancements brighten
the underpass and read PlanPhilly's review.

The idea for Connector Streets comes from the Master Plan for the Central Delaware as a means to better link neighborhoods cut off from the waterfront by I-95 by creating more inviting pedestrian environments.

The $2 million project was funded by the William Penn Foundation, PennDOT and SEPTA. The contractor was AP Construction and the environmental enhancements were fabricated and installed by Urban Sign, Inc.

Photos courtesy of Tom Crane

  • Elon University Jerome Cloud Barbara Schwarzenbach Matt Cavalier

Freshmen get acorns; graduates get saplings

Elon University’s wonderful traditions continue in the midst of its ambitious growth. As a complement to a new master plan, CGA is developing an integrated wayfinding and signage plan for the North Carolina campus. Interior and exterior signage as well as a digital media-messaging plan are included. The sign system will also reinforce Elon’s brand identity.

Consistently recognized as one of the nation's most beautiful college environments, the 620-acre campus “under the oaks” includes a botanical garden, land preserve and a natural area for scientific research.