• Cloud Gehshan

We are hiring!

CG is seeking an intelligent, creative and highly motivated individual to join
the design team. This is a entry-level position, requiring a broad knowledge of
design, a passion for the built environment, strong typography and conceptual
skills and an ability to work collaboratively. 

View the full job description here.

No telephone calls. Please send resume, PDF portfolio and salary requirements
to Nina DiPonziano at

  • Rail Park Jerome Cloud Virginia Gehshan Stephen Bashore Ian Goldberg Kate Otte
  • Rail Park Jerome Cloud Virginia Gehshan Stephen Bashore Ian Goldberg Kate Otte
  • Rail Park Jerome Cloud Virginia Gehshan Stephen Bashore Ian Goldberg Kate Otte
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Philadelphia's Rail Park nears completion!

The transformation of the Reading Railroad Viaduct into Philadelphia’s first elevated green space is nearing completion; the park is expected to open sometime in the spring. Now in fabrication, CG has designed a spectacular 80' corten steel wall that captures the gritty history of the Callowhill Industrial District, now on the National Register of Historic Places. The steel wall is laser cut with a map of the city, company logos, buildings, product advertisements from the period and the rail lines that once serviced the manufacturers that operated there at the turn of the century.

Photos courtesy of Philly by Drone and Center City District

  • brigham and women's hospital virginia gehshan kate otte
  • brigham and women's hospital virginia gehshan kate otte
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Wayfinding goes digital at Brigham and Women’s Hospital

More than ever, wayfinding is more than just signage. Blue-dot wayfinding, geomagnetic positioning, geofencing, beacons, triangulation—there are a lot
of new digital technologies and tools being added to the wayfinding landscape. Figuring out how the options work together—and more importantly, which ones
are most appropriate for the client—can be complicated.

CG has been working with BWH to formulate the hospital’s digital wayfinding process. This process involves thorough market research, visits to other hospitals and an on-site pilot project. CG is excited to create multi-modal digital navigation tools, which will integrate with the wayfinding strategy that was developed for physical signage.

  • suburban hospital barbara schwarzenbach Dai hyun Song
  • suburban hospital barbara schwarzenbach Dai hyun Song
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Designing for “world-class local"

Johns Hopkins Suburban Hospital is making their mission — “building on the promise of medicine” — tangible with an ambitious $273 million dollar modernization plan that will expand and unify the Bethesda campus. CG is 
planning the wayfinding for this 2020 Campus Transformation to help visitors
self-navigate the larger facility and site.

  • baltimore city department of recreation and parks ian goldberg kate otte
  • baltimore city department of recreation and parks ian goldberg kate otte
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Trail signage for the Gwynns Falls Trail

The City of Baltimore needed better identification for its robust network of hiking
and bike trails. CG created a new graphic language for the Gwynns Falls Trail, one
of the busiest trails in the system. The updated signage will improve the visibility, recognition and cohesion of the trails.

The signs offer directions to adjacent highways, attractions and transit, which will increase the utility of the trails for commuters and weekend cyclists. 

  • UMBC Ian Goldberg

Landmark NCAA win for our client the UMBC Retrievers

Congratulations to our client! The UMBC Chesapeake Bay Retrievers thrilled us all with daring, heart and skill in their landmark NCAA win. Read the NYTimes account of how this “underdog” that pulled off “the equivalent of a moon landing” wins in many other ways. CG has been privileged to design gateway, wayfinding and interpretive signage for UMBC.

  • Penn Medicine Virginia Gehshan Jerome Cloud Ian Goldberg

Patient-focused wayfinding for Penn’s new patient pavilion

Penn Medicine’s New Patient Pavilion will be an advanced clinical facility with 
500 beds, an emergency department and 50 operating and procedure rooms.

The PennFIRST design team is working closely with Penn Medicine staff to simultaneously design from the patient and caregiver’s perspectives. CG is responsible for developing a user-centered interior and exterior wayfinding
program, which will welcome and guide patients; this is especially challenging because the new structure is sited in a dense medical district alongside
numerous interconnected patient-care buildings serviced by a complicated
transit and traffic system.

The design process will include numerous mockups to ensure that wayfinding concepts used throughout the 1.5 million square foot building are user-friendly
for visitors and practical and flexible for staff.

  • cloud gehshan
  • cloud gehshan
  • cloud gehshan
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CG takes a trip to the Chemical Heritage Foundation

Working in the built environment, CG is no stranger to Things Falling Apart.
The staff took time out of the work day to learn why and how at a great exhibit
at the Chemical Heritage Foundation. The permanent Applebaum-designed
exhibit was an added bonus!

  • American Water Jerome Cloud Virginia Gehshan Ian Goldberg
  • American Water Jerome Cloud Virginia Gehshan Ian Goldberg
  • American Water Jerome Cloud Virginia Gehshan Ian Goldberg
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Prototype installed for American Water skyline signage

Overlooking the Delaware River, American Water’s iconic skyline signage, designed by Cloud Gehshan, will announce its new home in Camden, NJ.
 
A full-size prototype of a 14-foot internally illuminated letter was recently installed
to test its visibility and aesthetics. The scale of the letters and their placement over the parapet will make them clearly visible from the Camden waterfront promenade and Philadelphia's Penn’s Landing.
 
The signage will light up in playful color on special occasions, further enhancing this growing waterfront community.
 
  • ohio and erie canalway jerome cloud barbara schwarzenbach alina wheeler

Ohio & Erie Canalway featured in Designing Brand Identity

Now in its fifth edition, Alina Wheeler's Designing Brand Identity is a collection
of tools and resources for branding success and best practices for inspiration.

Featured in Wheeler’s book as a case study and best practice, CG’s work for 
the Ohio and Erie Canalway helps to enhance all areas of the Canalway as it 
continues to develop.

CG created the Ohio and Erie Canalway name and identity and developed
an interpretive and wayfinding signage system that welcomes visitors, helps
them navigate and enjoy the region and creates compelling stories to help
boost tourism.

Wheeler describes CG’s work as a best practice system that “inspires and
exemplifies original, flexible, lasting solutions.”