• 52nd street gateway Jerome Cloud Barbara Schwarzenbach
  • 52nd street gateway Jerome Cloud Barbara Schwarzenbach
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West Parkside - 52nd Street Gateway Project

Listed on the National Register of Historic Places, West Philadelphia's 52nd Street
is a cultural and transportation gateway connecting several communities to west Fairmount Park and its businesses and recreational amenities. Adjacent to what was a thriving entertainment and retail district in the 1950’s, the underpass is currently
a dark and uninviting barrier and has been described as potentially unsafe.

CG along with JMT, TLP and Ground Reconsidered, was retained to transform the aging vehicular thoroughfare into a positive landmark. Overhead gateway signage will reflect the renewed community energy, pride and investment. Illuminated sculptural structures, made of perforated weathered steel, will provide both an industrial beauty and light under the double trestle structure. The improvements
will enhance the experience for thousands of pedestrians, bikes and vehicles that pass through the underpass daily.

  • Schuylkill Center for Environmental Education virginia gehshan

Connecting people to nature

The Schuylkill Center for Environmental Education is a Philadelphia gem,
offering 340 magical acres of fields, forests, ponds and streams within the
city limits. CG is developing a signage master plan for the Center which will
help their visitors access and interpret the site which includes, for the first
time, a link to the 60-mile Schuylkill River Trail. 

  • penn museum ian goldberg stephen bashore
  • penn museum ian goldberg stephen bashore
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Penn Museum gets an update with exterior signage

Housing one million amazing objects, the Penn Museum of Archaeology and Anthropology is the largest university museum in the US, but the eclectic building complex is hidden behind walls. CG has designed more assertive signage to announce the museum and its exhibits to the thousands of daily passersby.

  • Reading Hospital ian goldberg stephen bashore matt cavalier
  • Reading Hospital ian goldberg stephen bashore matt cavalier
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A new master plan for an expanding medical campus

Reading Hospital has expanded for over a century as medical technology
and practices have evolved. As this nationally recognized teaching hospital
has added new buildings, the campus has become more confusing for
patients and visitors.

To address this issue, CG has developed a campus-wide master plan, with comprehensive signage and wayfinding that improve navigation from start
to finish. The interior wayfinding system greatly simplifies the user experience,
with color-coded connector hallways and lettered elevators. This new system
also has the flexibility to respond to rapidly changing health care needs.

  • common ground jerome cloud virginia gehshan

Finding Common Ground

Using his experience as longtime director of Philadelphia’s park system, Mark A. Focht, founder of Common Ground, collaborates with designers and developers
to ensure the long-term success of public spaces.

CG has created an identity and website for Common Ground, which reflects its mission to bring parties together to create spirited yet sustainable public spaces,
an activity that requires both pragmatism and diplomacy.

  • mccall school brigham and women's

CG designers present for Women’s Career Day

CG designers Linzi Eggers and Sophie Xu were invited speakers at the McCall School’s Women’s Career Day. Students in grades 4–7 had the opportunity to learn from women with established careers in our community.  

Linzi and Sophie each described their personal backgrounds and journey to becoming successful designers and how they have contributed to some of
CG’s most recognized projects. They also described the exciting opportunities available in the ever-expanding field of design.

The McCall School is one of the Philadelphia School District's strongest public schools with a reputation for academic rigor.

  • American Water virginia gehshan ian goldberg

A transformational project

American Water, the largest publicly traded water utility in the country, is locating 
its U.S.headquarters on the Camden, NJ waterfront. As part of a 1-1/2 million square foot neighborhood planned by Robert AM Stern for Liberty Property Trust, the new building represents another huge step in the redevelopment of the city’s waterfront. Cloud Gehshan is designing the skyline and exterior signage for the project. At the groundbreaking, Ian Goldberg and Virginia Gehshan added their congratulations 
to the dynamic team that is shepherding the project. 

Rendering courtesy of Liberty Property Trust

  • morris arboretum

Campus clients commended for lovely landscapes and gorgeous gardens

Kudos to our clients that have made the list of the "50 Most Stunning
University Gardens and Arboreta
" in the world. The beautiful gardens of the University of ChicagoUniversity of Tennessee, Cornell University and University 
of Pennsylvania have all been recognized. Special congrats to Penn's Morris Arboretum, which garnered the #1 spot! CG designed several interpretive sign programs for Morris.

  • barbara schwarzenbach, ian goldberg, nina diponziano

We are pleased to recognize 3 leaders at Cloud Gehshan

Barbara Schwarzenbach and Ian Goldberg named Principals

For over a decade, we’ve had the good fortune and pleasure of working with
Barbara and Ian. Their intelligence, leadership and passion for the work and all-in commitment to our clients has been remarkable. They have contributed significantly to the growth of the firm, mentored many young designers and generously shared their knowledge, enthusiasm and experience. In that process, they have elevated
our relationships with our clients, the reputation of the firm and our standing in
the design community.


Nina DiPonziano named Business Manager

Nina’s financial expertise and understanding of the design process and our clients’ needs is at the heart of CG’s smooth operations. Nina has been instrumental in developing and coaching the staff on a wide range of time, budget and workflow management tools and she helps us all maintain a balance between life, family
and work.

We are very fortunate to work with these exceptional people and we congratulate them on their achievements.

Jerome and Virginia

  • boston park and recreation virginia gehshan

Polishing gems

CG is designing a new sign system to better unify Boston’s famous parks and much-loved neighborhood playgrounds, ball fields, golf courses and urban wilds. New profiles, colors and typography will create an updated signature identity and style that brings consistent information to each park, whether large or small, urban or bucolic, new or historic.

The Boston Park system offers 2,300 acres of green and accessible open space, 1,000 of which comprise the historic Emerald Necklace.