CG is thrilled to hear the news about Ellen Stofan, the first woman to lead the Smithsonian National Air and Space Museum, our client since 2016.
Her brilliance and imagination will be put to good use as this super-popular
facility begins its $1 billion renovation. Her work as NASA’s chief scientist
will come in handy! Learn more about Dr. Stofan here.
Western Michigan University is one of the top public universities in the country
with highly ranked engineering and business programs as well as one of the
largest aviation programs in the nation.
With thousands of yearly visitors to its Kalamazoo campus, WMU was in need
of a signage and wayfinding system that addressed the pragmatic issues of wayfinding and parking. CG developed a system that increases visual cohesion
and better defines WMU’s campus edges. The sign system brings the WMU
brand and identity to all campus borders with a design that complements the university’s architecture and landscape.
CG also addressed other factors such as the harsh winter climate, parking
issues and ongoing construction.
The transformation of the Reading Railroad Viaduct into Philadelphia’s first elevated green space is nearing completion; the park is expected to open sometime in the spring. Now in fabrication, CG has designed a spectacular 80' corten steel wall that captures the gritty history of the Callowhill Industrial District, now on the National Register of Historic Places. The steel wall is laser cut with a map of the city, company logos, buildings, product advertisements from the period and the rail lines that once serviced the manufacturers that operated there at the turn of the century.
Photos courtesy of Philly by Drone and Center City District
More than ever, wayfinding is more than just signage. Blue-dot wayfinding, geomagnetic positioning, geofencing, beacons, triangulation—there are a lot
of new digital technologies and tools being added to the wayfinding landscape. Figuring out how the options work together—and more importantly, which ones
are most appropriate for the client—can be complicated.
CG has been working with BWH to formulate the hospital’s digital wayfinding process. This process involves thorough market research, visits to other hospitals and an on-site pilot project. CG is excited to create multi-modal digital navigation tools, which will integrate with the wayfinding strategy that was developed for physical signage.
Johns Hopkins Suburban Hospital is making their mission — “building on the promise of medicine” — tangible with an ambitious $273 million dollar modernization plan that will expand and unify the Bethesda campus. CG is
planning the wayfinding for this 2020 Campus Transformation to help visitors
self-navigate the larger facility and site.
The City of Baltimore needed better identification for its robust network of hiking
and bike trails. CG created a new graphic language for the Gwynns Falls Trail, one
of the busiest trails in the system. The updated signage will improve the visibility, recognition and cohesion of the trails.
The signs offer directions to adjacent highways, attractions and transit, which will increase the utility of the trails for commuters and weekend cyclists.
Congratulations to our client! The UMBC Chesapeake Bay Retrievers thrilled us all with daring, heart and skill in their landmark NCAA win. Read the NYTimes account of how this “underdog” that pulled off “the equivalent of a moon landing” wins in many other ways. CG has been privileged to design gateway, wayfinding and interpretive signage for UMBC.
Penn Medicine’s New Patient Pavilion will be an advanced clinical facility with
500 beds, an emergency department and 50 operating and procedure rooms.
The PennFIRST design team is working closely with Penn Medicine staff to simultaneously design from the patient and caregiver’s perspectives. CG is responsible for developing a user-centered interior and exterior wayfinding
program, which will welcome and guide patients; this is especially challenging because the new structure is sited in a dense medical district alongside
numerous interconnected patient-care buildings serviced by a complicated
transit and traffic system.
The design process will include numerous mockups to ensure that wayfinding concepts used throughout the 1.5 million square foot building are user-friendly
for visitors and practical and flexible for staff.
Working in the built environment, CG is no stranger to Things Falling Apart.
The staff took time out of the work day to learn why and how at a great exhibit
at the Chemical Heritage Foundation. The permanent Applebaum-designed
exhibit was an added bonus!