• Penn Medicine Virginia Gehshan Jerome Cloud Ian Goldberg

Patient-focused wayfinding for Penn’s new patient pavilion

Penn Medicine’s New Patient Pavilion will be an advanced clinical facility with 
500 beds, an emergency department and 50 operating and procedure rooms.

The PennFIRST design team is working closely with Penn Medicine staff to simultaneously design from the patient and caregiver’s perspectives. CG is responsible for developing a user-centered interior and exterior wayfinding
program, which will welcome and guide patients; this is especially challenging because the new structure is sited in a dense medical district alongside
numerous interconnected patient-care buildings serviced by a complicated
transit and traffic system.

The design process will include numerous mockups to ensure that wayfinding concepts used throughout the 1.5 million square foot building are user-friendly
for visitors and practical and flexible for staff.

  • cloud gehshan
  • cloud gehshan
  • cloud gehshan
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CG takes a trip to the Chemical Heritage Foundation

Working in the built environment, CG is no stranger to Things Falling Apart.
The staff took time out of the work day to learn why and how at a great exhibit
at the Chemical Heritage Foundation. The permanent Applebaum-designed
exhibit was an added bonus!

  • American Water Jerome Cloud Virginia Gehshan Ian Goldberg
  • American Water Jerome Cloud Virginia Gehshan Ian Goldberg
  • American Water Jerome Cloud Virginia Gehshan Ian Goldberg
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Prototype installed for American Water skyline signage

Overlooking the Delaware River, American Water’s iconic skyline signage, designed by Cloud Gehshan, will announce its new home in Camden, NJ.
A full-size prototype of a 14-foot internally illuminated letter was recently installed
to test its visibility and aesthetics. The scale of the letters and their placement over the parapet will make them clearly visible from the Camden waterfront promenade and Philadelphia's Penn’s Landing.
The signage will light up in playful color on special occasions, further enhancing this growing waterfront community.
  • ohio and erie canalway jerome cloud barbara schwarzenbach alina wheeler

Ohio & Erie Canalway featured in Designing Brand Identity

Now in its fifth edition, Alina Wheeler's Designing Brand Identity is a collection
of tools and resources for branding success and best practices for inspiration.

Featured in Wheeler’s book as a case study and best practice, CG’s work for 
the Ohio and Erie Canalway helps to enhance all areas of the Canalway as it 
continues to develop.

CG created the Ohio and Erie Canalway name and identity and developed
an interpretive and wayfinding signage system that welcomes visitors, helps
them navigate and enjoy the region and creates compelling stories to help
boost tourism.

Wheeler describes CG’s work as a best practice system that “inspires and
exemplifies original, flexible, lasting solutions.”

  • CHOP barbara schwarzenbach matt cavalier
  • CHOP barbara schwarzenbach matt cavalier
  • CHOP barbara schwarzenbach matt cavalier
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A lively gateway to center city

Dedicated to clinical research and administrative programs, CHOP’s
21-story Roberts Center for Pediatric Research tower is a new addition
to Philadelphia’s skyline.

With pedestrians, bicycles and cars crowding the limited lanes, traffic
bordering the site is heavy. CG’s signage allows for quick decision-making;
clearly identifying the building, staff garage entrance and visitor parking.
The translucent identification pylons are luminous at night, gradually
changing color.

CG also designed interpretive signage; text and vintage photographs
illustrate CHOP’s distinction as the first pediatric hospital in North
America, their progressive approach to care and the industrial legacy
of the Schuylkill Avenue site.

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  • parking day
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CG's parklet wins the Golden Cone Award

CG participated in the annual PARK(ing) Day festival and won the golden cone award for originality! Our interactive parklet “Wayward Wanderers” welcomed over 300 people from all over the globe.

In Philadelphia, approximately 60 volunteer teams designed, built, and installed temporary public mini-parks, or "parklets" througout the city.

CG was thrilled to meet with so many Philly residents and tourists!

  • the rail park kate otte

As part of Design Philadelphia, CG invites you to our Open House

Tour our newly renovated studio in Old City and meet our designers. See recent projects in placemaking, environmental graphic design and branding including
the Rail Park, National Air & Space Museum, Pennovation Center, Boston Parks 
and Frank Lloyd Wright’s Martin House. Refreshments will be served.
Please join us Thursday, October 5, 2017 from 6 — 8 pm

  • segd BWH tour ian goldberg linzi eggers
  • segd BWH tour ian goldberg linzi eggers
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Touring Brigham and Women's Hospital

As part of this year’s SEGD wayfinding event, CG principal Ian Goldberg and
CG designer Linzi Eggers led a tour through Brigham and Women’s Hospital.

Located in Boston’s densely-packed Longwood Medical Area, the BWH campus
is complex and was in need for an improved system of patient-focused wayfinding. Ian and Linzi’s tour demonstrated the wayfinding logic, comprehensive interior
and exterior sign system design and innovative digital wayfinding tools.

  • philly parks and rec jerome cloud virginia gehshan

Philly parks are now on Google street view

CG’s longtime client, Philadelphia Parks & Rec, again blazes trails; they are
the 1st major city in the US to join Google street view. Park staff used Google’s Trekker backpack to hike and photograph 400 miles of trails, taking panoramic images that all can see and enjoy! Try out this fun resource!

  • javits center jerome cloud barbara schwarzenbach matt cavalier
  • javits center jerome cloud barbara schwarzenbach matt cavalier
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Jacob Javits Center expansion

Located on Manhattan‘s West Side, the Jacob Javits Convention Center is the
busiest convention center in the country. The facility hosts more than 175 events
and two million visitors yearly. CG is pleased to continue its 25-year relationship
with Atlanta-based tvsdesign for the design of the center’s wayfinding and signage. Team lead is Lendlease Turner Joint Venture.

The Javits center is undergoing a $1.5B expansion which includes an additional 90,000 sq ft of state-of-the-art exhibit space, 45,000 sq ft of meeting room space,
a 55,000 sg ft ballroom and a green roof terrace and pavilion. Wayfinding signage and environmental graphics will be especially important for navigating the
expanded center.