Main Line Health has selected CGA to develop a signage and wayfinding master
plan for its 4-hospital system. New signage will be implemented first for Bryn Mawr Hospital’s new 5-story patient pavilion, now under construction. The patient-focused signage will build on the hospital’s long-standing tradition of providing exceptional, leading-edge health care. The gateways and wayfinding will reinforce a sense of arrival and welcome for visitors and patients.
The wayfinding principles and sign system will then be extended to Main Line Health’s other hospitals, all top-ranked by US News & World Report.
Congratulations to our longtime client, Philadelphia’s Fairmount Park, which
has just been named one of America’s Great Places! The honorees were selected
by the American Planning Association from scores of nominations. Fairmount
Park is 1 of only 5 in the "Great Public Spaces" category to receive the accolade.
The APA cites the Park’s exceptional amenities such as all-ability playgrounds, mountain bike courses, greenhouses, equestrian tracks and public art. Its long tradition of intelligent planning is also praised.
CGA developed design guidelines for signage and interpretation for Fairmount Park, which is the largest landscaped urban park in the world. The comprehensive system accommodates the wide range of environments found throughout the Park, from quiet hiking trails to the heart of the city.
Installation has recently begun for the branding and directional sign system designed to unite Historic Addiriyah’s 5 precincts and highlight their stunning cultural assets. Its Atturaif district is a Unesco World Heritage site; read more here.
The signage is part of a wayfinding master plan, which is discreet enough to address historic preservation concerns, but robust enough to assist the many visitors touring the labyrinthian mud brick corridors.
Located just outside of Riyadh, Saudi Arabia, Addiriyah has become a popular tourist destination worldwide. Dual languages and extreme desert climate were additional challenges for the sign design. CGA also developed an identity program for Addiriyah, with a palette of images, patterns and colors that can be used for web, print and signage applications.
Congratulations to the UArts Graphic Design program on its 50th anniversary!
The Graphic Design department commemorated its 50th year with a celebration to honor the program's rich heritage and connections to Swiss teaching methods and philosophies. "We Are Here” was a weekend full of exhibitions, workshops and film screenings. A panel of design luminaries and scholars lead a symposium for alumni, students, faculty and representatives from the global design community.
A special congratulations and a job well done to CGA designer and UArts alumni Linzi Eggers! #UArtsGD50 was a successful event for an occasion worth celebrating!
Several CGA designers are UArts graduates and have long-standing ties to the visual and performing arts university.
With its setting next to the beautiful Forest Park, the new Barnes Jewish Hospital
tower is visible for miles. To design the skyline identification signage, CGA first
modified the wordmark to work better for the 10’ tall letters, then specified a
flexible face material to allow a seamless detail. The internal lighting is dimmable and controlled by an astronomical clock which automatically adjusts to changing sunrise/sunset times. The building crown was modified to provide the optimal background for day and night visibility.
Enjoy the installation video here.
Covering 164 acres over 17 city blocks, the Washington University Medical
Center is located along the eastern edge of Forest Park in St. Louis’ Central
West End neighborhood and includes Barnes Jewish Hospital, St. Louis
Children’s Hospital, Siteman Cancer Center and the Washington University
School of Medicine.
An ambitious campus renewal project is underway with new patient towers
for Barnes Jewish Hospital and Children’s Hospital. Working with Andropogon,
CGA has developed illuminated entrance pylons and series of curving bronze
and stonewall elements integrated with the new landscape and building
materials along Parkview Place.
In addition, a series of LED illuminated skyline signs, developed by CGA, are
currently being installed to introduce Barnes Jewish Hospital and Children’s
Hospital to the city.
Now in its second edition, Chris Calori and David Vanden-Eynden’s Signage
and Wayfinding Design book is a great resource for researching and creating
effective signage and wayfinding.
CGA’s wayfinding signage for the Research Triangle Park, a corporate park for
high-tech research and development in North Carolina, is featured in the book
as an example of a “comprehensive signage and wayfinding system with sign
types that relate to each other visually, to form a unified sign family across a
range of sign communication functions, sizes, and mounting methods.”
CGA is honored to be apart of this highly respected publication.
University of Tennessee Knoxville is implementing a wayfinding and signage
program developed by CGA; both vehicular and pedestrian signs should be
rolled out in time for fall football. Districting of the campus will help visitors
better understand the campus’s complex layout; branded signage will better
define the Volunteer campus within its urban setting.
Photo courtesy of University of Tennessee Knoxville
CGA has developed a patient-focused wayfinding strategy for the expanding
campus at Brigham and Women's Hospital. The effort is part of a master plan
that includes interior and exterior sign systems as well as digital wayfinding
tools that assist visitors with self-navigation while offering customization and
cost benefits that signage cannot.
Touch-screen kiosks with maps and searchable directories, an improved web experience, a corresponding smart phone app and updated mobile website will
help prepare visitors. A user-friendly content management system will allow staff
to update information easily. All static and digital tools will provide consistent
and reassuring guidance to reduce visitor stress.
The Reading Viaduct has been abandoned since the last train traveled its rails in 1984. Soon it will be transformed into an elevated “Rail Park,” a ribbon of green
with spectacular views of the Philadelphia skyline.
As a reclaimed public space, the Rail Park will bring diverse communities together, contribute to surrounding neighborhoods and preserve the Callowhill Industrial District, which is on the National Register of Historic Places.
Both the Reading and Pennsylvania Railroads transported coal and commodities
that fueled the nation’s Industrial Revolution and westward expansion. The Park represents the heart of American railroad history and it is CGA’s privilege to bring
that to life.
Renderings courtesy of Studio Bryan Hanes