This thriving city contacted CGA in late 2011 with a unique request—take the signage
CGA had already designed several years earlier and do some strategic updates, including the addition of a new gateway. The design team at CGA was happy to oblige.
Since CGA designed Midland’s signage in 2007, the City of Midland has seen unprec-
edented industrial growth, necessitating the addition of new destinations on the existing signs. The latest additions will be fabricated and installed by late 2012.
CGA has been selected as the consultant for the Philadelphia Water Department’s new interpretive master plan. The firm is tasked with researching stories, preparing an interpretive master plan and designing the signage for the City’s “Green City, Clean Waters” program.
This project, which is part of Philadelphia’s 25-year plan to enhance and protect the watersheds that pervade the city, aims to educate the public on the impact water has.
CGA’s creation of an interpretive master plan for the project is the important first step in this educational process.
Interpretive signage designed by CGA will be visible around the City in late 2012.
As part of our ongoing relationship with PECO, Philadelphia’s leading utility company, we have designed a new set of animations for their crown lights. This digital light display, developed by CGA in 2009, sit atop the company’s headquarters in Philadelphia, adding color and movement to the night sky.
The new animations feature the Chinese New Year, Hispanic Heritage Month and September 11th.
Virginia Gehshan has hosted SEGD’s first-ever webinar; Ms. Gehshan repeated the popular seminar she gave in Boston on urban and campus wayfinding.
CGA Principal Virginia Gehshan and wayfinding specialist Dr. Peter Hecht attended a Kaizen workshop for their upcoming project at The University of Chicago Medicine. This field-based experiential method draws upon modern Japanese management techniques
to yield ideas for continuous improvement in business settings.
With a focus on the overall patient experience, the Kaizen approach dovetails perfectly with CGA’s user-based philosophy. The design team will be implementing the lessons learned in their new exterior sign program they are developing for The University of
Virginia Gehshan was an invited panelist and speaker at the Urban Land Institute's Technical Assistance Program which focused on a retail study for West Chester, Pennsylvania's Business Improvement District. West Chester is a charming and well-managed "Classic Town" that engaged ULI to help it make smart decisions about its growth and downtown land use. Ms. Gehshan also prepared "Identity, Signage and Wayfinding Recommendations," including observations about gateways, ornamental signs, retail identification and digital tools.
The Xlab 2011 conference features speakers from a variety of leaders in the fields of technology, application development, and way- finding. Xlab 2011 focused on the importance of location-based navigation and the impact it will have on the field of wayfinding and environ- mental graphic design going forward.
They listened to technology leaders, networked with peers, and tested new digital wayfinding applications as a part of the experience. “It was really worth my time to go to the event and see what interesting new apps are on the horizon,” said Associate & Senior Designer Ian Goldberg.
Dramatic identification signage has been installed on the railroad bridge leading into this urban campus. CGA’s design announces the University, reinforces its brand and welcomes visitors. It is the first installation in a new signage and wayfinding program being developed by CGA for the University and the University of Rochester Medical Center.
The University of Rochester is one of the world’s leading research universities. The University of Rochester Medical Center is at the forefront of medical technology, and a leading regional medical system in upstate New York.
We hosted our annual open house in conjunction with DesignPhiladelphia on Wednesday, October 18th. Design professionals and enthusiasts alike had the opportunity to learn about environmental graphic design and placebranding by speaking with our designers and seeing the work on the boards.
We thank DesignPhiladelphia for the opportunity to take part, and we are already looking forward to next year’s celebration of great design.