New branding strategy for the NJT’s Transit Friendly Planning, Land Use and Development Program

CG is honored to have been selected to develop a long-term brand strategy for New Jersey Transit’s Transit Friendly Planning, Land Use and Development Program.

NJ Transit is a recognized leader in the advocacy and planning for transit-oriented development along its integrated public transit network. Through their innovative program, NJ Transit has provided on-call technical planning assistance to dozens of interested municipalities to create and implement community-based vision plans to guide local growth, especially in areas where transit could stimulate new development opportunities.

The scope of work for the design strategy includes a new signature logo along with brand guidelines for a wide range of typical formats, media and projected uses.

The design team, led by Pennoni (Group Melvin), includes FHI, NV5 and Perkins Eastman.