Virginia Gehshan, FSEGD
Founder, Principal Emeritus
Virginia, who has been instrumental in the success of some of CG’s largest and most complex projects, has decided to retire from her current role. However, she will continue her association with Cloud Gehshan Design in a new capacity as a Senior Advisor.
Throughout her distinguished career, Virginia has worked with a diverse range of clients, leading award-winning projects in signage and wayfinding, interpretive systems, digital displays, map design, and donor recognition. Her recent projects have spanned public parks and gardens, urban centers, college campuses, and medical facilities.
Alongside Jerome, she was honored with the 2010 Fellow Award from the Society for Experiential Graphic Design (SEGD). As a past president and board member of SEGD, Virginia has played a crucial role in advancing the profession, contributing to the development of client tools, the Process Guide, and authoring the SEGD Standard Form of Agreement.
Over 37 years, Jerome and Virginia have transformed Cloud Gehshan Design into a nationally recognized experiential design firm known for its imaginative, innovative, and award-winning design solutions. Their pioneering work in place branding, storytelling, and wayfinding strategies, with the unique support of environmental psychology, has left a lasting impact on numerous clients and public spaces.
American Public Garden Association
Society for College and University Planning
Society for Experiential Graphic Design (Past President and Board member)
Print Casebooks
National Endowment for the Arts
Designing Diagrams: Making Information
Accessible Through Design, 2011
SEGD Design Journal, 2010, 2007
Signs of the Times
International Sign Contest Awards, 2010
Wayshowing: A Guide to Environmental Signage,
Principles and Practices
Lars Müller Publishers, 2005
Sign Business, 2004, 2001, 1991
Graphic Design: America Two:
The Best & the Brightest from Across America, 1998
Sign and Spaces: A Survey of Environmental Design,
The work of twenty-two major international firms, 1996
Identity Magazine, 1990, 1992, 1995
American Center for Design
Design Year in Review, 1991
Print Casebooks 8: The Best in Environmental Graphics, 1989
American Institute of Architects
American Institute of Graphic Arts
American Planning Association
Boston Society of Architects
Cornell University
Design on the Delaware
Drexel University
Jefferson University (formerly Philadelphia University)
Society for the Marketing of Professional Services
Society for Experiential Graphic Design
Syracuse University
The University of the Arts, Philadelphia
University of Cincinnati
