Wayfinding goes digital at Brigham and Women’s Hospital

More than ever, wayfinding is more than just signage. Blue-dot wayfinding, geomagnetic positioning, geofencing, beacons, triangulation—there are a lot of new digital technologies and tools being added to the wayfinding landscape. Figuring out how the options work together—and more importantly, which ones are most appropriate for the client—can be complicated.

CG has been working with BWH to formulate the hospital’s digital wayfinding process. This process involves thorough market research, visits to other hospitals and an on-site pilot project. CG is excited to create multi-modal digital navigation tools, which will integrate with the wayfinding strategy that was developed for physical signage.