Ohio & Erie Canalway featured in Designing Brand Identity

Now in its fifth edition, Alina Wheeler’s Designing Brand Identity is a collection of tools and resources for branding success and best practices for inspiration.

Featured in Wheeler’s book as a case study and best practice, CG’s work for the Ohio and Erie Canalway helps to enhance all areas of the Canalway as it continues to develop.

CG created the Ohio and Erie Canalway name and identity and developed an interpretive and wayfinding signage system that welcomes visitors, helps them navigate and enjoy the region and creates compelling stories to help boost tourism.

Wheeler describes CG’s work as a best practice system that “inspires and exemplifies original, flexible, lasting solutions.”