A new brand image and arrival experience at BJC’s Washington University Medical Center

Covering 164 acres over 17 city blocks, the Washington University Medical Center is located along the eastern edge of Forest Park in St. Louis’ Central  West End neighborhood and includes Barnes Jewish Hospital, St. Louis Children’s Hospital, Siteman Cancer Center and the Washington University School of Medicine.

An ambitious campus renewal project is underway with new patient towers for Barnes Jewish Hospital and Children’s Hospital. Working with Andropogon, CGA has developed illuminated entrance pylons and series of curving bronze and stonewall elements integrated with the new landscape and building materials along Parkview Place.

In addition, a series of LED illuminated skyline signs, developed by CGA, are currently being installed to introduce Barnes Jewish Hospital and Children’s Hospital to the city.