A new signage system strengthens WMU’s picturesque campus

Western Michigan University is one of the top public universities in the country with highly ranked engineering and business programs as well as one of the largest aviation programs in the nation.

With thousands of yearly visitors to its Kalamazoo campus, WMU was in need of a signage and wayfinding system that addressed the pragmatic issues of wayfinding and parking. CG developed a system that increases visual cohesion and better defines WMU’s campus edges. The sign system brings the WMU brand and identity to all campus borders with a design that complements the university’s architecture and landscape.

CG also addressed other factors such as the harsh winter climate, parking issues and ongoing construction.