New landmark for St. Louis

With its setting next to the beautiful Forest Park, the new Barnes Jewish Hospital tower is visible for miles. To design the skyline identification signage, CGA first modified the wordmark to work better for the 10’ tall letters, then specified a flexible face material to allow a seamless detail. The internal lighting is dimmable and controlled by an astronomical clock which automatically adjusts to changing sunrise/sunset times. The building crown was modified to provide the optimal background for day and night visibility.

Enjoy the installation video here.