A new wayfinding and environmental branding system for Mars Petcare

CG’s environmental graphics in the new Mars Petcare headquarters was designed to reinforce the company mission “A better world for pets.”  CG designed wayfinding, signage and environmental graphics for the project, both interior and exterior. All elements are planned to engage and inspire associates in this creative and dynamic new space. Statements that reflect core values, such as the Mars 5 Principles and quotations from the founders, have deep meaning for the associates, and inspire their commitment and passion.

Photos by Jeffrey Totaro Photography