Mars Petcare

Mars has been making famous and popular products for over 100 years; the company’s innovations, leadership and deep commitment to sustainability have been woven into their new Petcare headquarters outside of Nashville.

The environmental graphics in the new Mars Petcare headquarters are designed to reinforce the company mission “A better world for pets.”  CG designed wayfinding, signage and environmental graphics for the project, both interior and exterior. All elements are planned to engage and inspire associates in this creative and dynamic new space. Statements that reflect core values, such as the Mars 5 Principles and quotations from the founders, have deep meaning for the associates, and inspire their commitment and passion.

Some prominent and unique treatments include a lenticular history wall that showcases Mars’ achievements and company milestones, a hand drawn typographic mural featuring the names of employees’ pets, a “Woof” wall made from dog leashes, a “meow” wall made from yarn, and a colorful brand wall showcasing the Petcare portfolio.

One visit to this branded environment – with its numerous dog-friendly features – reflect a dynamic company that “walks the walk.”